Share of Mind

If your company is aiming at share of market, you
are aiming at a tough-to-hit target. The best way to
gain a share of market is to first aim at getting a
share of mind.

That means prospects not only think of your
company, but they think of it first when about
to purchase what you sell.

Levinson says that you get that share of mind by
1) using guerrilla marketing and 2) consistent marketing
efforts directed at your target audience. That is, you
get top-of-mind awareness with committment
to a marketing plan and comprehension of the
power of repetition

Golden Rule #1 discusses the importance of commitment
to a plan. It is worth repeating that you have to have a
plan to commit to. Once you have a plan,and you are
exercising commitment, you need to comprehend the
power of repetition.

If you can provide enough repetition of your product
or service name, identity, and overall value, you will
eventually secure a healthy share of mind.

You provide repetition through your carefully selected
marketing strategies, especially your relationship-
buiding with customers. Absolute clarity is essential
if you want to get a cohesive identity.

Be sure all your materials say the same thing.
Shoot a consistent message at the right target.

Levinson provides Nine Landmarks to guide
your path to success as a guerrilla marketer.
These Nine Landmarks have been identified in
a study to take a prospect from total apathy
to purchase readiness.

The Nine Landmarks are proof that gaining share of
market means gaining share of mind first.

Download your copy of Nine Landmarks now!
Word version or pdf version

(c) 2005 Guerrilla Marketing Golden Rules e-zine

Steve Brewster
Executive & Business Coach
403.283.5706
www.brewsterconsutling.com
steve@brewsterconsulting.com